10 Essential Tips for Making
a Living with Your Music
If you really want to succeed in the music industry you must have plans towards a sustainable livelihood from the first day get into the artistic world. Making music and making a living from your music are not the same thing. When it comes to getting your music into the marketplace, you have entered the domain of Music Business Economics. From my observations over the years, the following list of professional habits are shared by most successful musicians who truly have what it takes to succeed in this totally unpredictable business of music.
1. Find ways to get ordinary people who love music, to love your music.
We live in a time when everybody and their sister can and does make their own music. That doesn’t mean however that your music has what it takes for record labels to invest their money and time developing, promoting, and marketing that music. Try your music out on music fans like you solicit opinions from record label Reps. These talent scouts of the music business are always following tips they hear from their street connections. But remember, your music must truly stand out in some significant, original, dynamic, and creative way. A huge percentage of the independently produced CDs out there contain regurgitated ideas that were ripped off from some other more gifted musicians. Prove to the industry that ordinary music fans in your city love your music. You can find this out by giving away samples of your music on the street, or outside a music venue where an artist similar to your music style is playing. (Be sure to have your contact information on the CD or whatever your music is on.) Also, put songs on your website, your MySpace page, or any of the newer social networking sites. The fact is that if people love something they let other people know about it. So, you can find out quickly if your music has what it takes by bringing your music to the people.
2. Play live often and don’t worry (at first) about getting paid for every gig.
You can always tell the difference between a musician who is in it for the money, and a musician who is in it for the music. The dedicated musician can’t but play music every chance they get. Money-focused musicians whine about the fact that they can’t get club gigs that pay anything. If you really think that you can make your living solely as a musician in the first three to four years of your career, you are headed for a breakdown and disappointment. Think about it...almost every legendary, gifted musician who has made a mark on our culture has been a musician who struggled long and hard at their craft, and...never gave up. Eat determination for breakfast! Go out there and play on the streets if you have to, play at schools, fairs, festivals, do benefits to help other people and organizations. Offer your services to non- profits, charities, church groups, and any other companies or organizations you can think of. Hang out at clubs, look for jamming possibilities, or start your own jam sessions. Look around your city or town, and you will see many places and venues where musicians can play. As you establish yourself and more and more people show up at your shows, the paid gigs will increase. Remember... play live, and then after you play live, play live again, that’s what musicians are supposed to do.
3. Know your instrument inside-out.
Prior to late 70’s, more often than not, the music that is our heritage was made by musicians who, from the time they took up their instrument, worshipped at the feet of some master singer, jazz player, folk legend, songwriter, or whatever. The habit of these inspired musicians was an appetite for perfection. A need to be not just ‘good enough’, but GREAT. Why settle for less. Whatever developing stage you are at, go beyond it, re-commit yourself to your instrument or voice. Take lessons, or better yet, sit yourself down at your CD player and choose a favorite guitar player’s record, and listen closely to what they are playing. then re-play it, and re-play it again. Challenge yourself to go beyond your limitations. Who knows, maybe you will fall into some new territory, wherein you will find yourself, your ‘sound’, and increase your chance to stand out from all the mediocrity that is your competition. Believe it or not, record labels love to hear innovative, accessible new sounds. Actually in their heart of hearts, that is what they are really hoping to hear on every new demo they get, and from every new act they go see at a live venue. You see...in the business of music, when we hear something new, original, and accessible to people, we can then invest in you with more security, believing that if we put our ‘label brand’ on you, with our talents of promotion and marketing coming to the front, then we ‘have something’, and your music becomes our music, and we work together to broaden you audience appeal. It’s more like a partnership ...something about ‘Art and Commerce’...they can work together you know?!
4. Protect your investment...register your songs for proper copyright protection.
I never cease to be amazed how few artists are willing to spend a few bucks to register their songs with the Copyright office. By the way, these folks are often the same folks who complain about not getting paid to perform their unknown music. All I know is that when an inventor comes up with some new product that they think will appeal to a certain type of customer, the first thing they do is file for a patent on their invention. The same reaction to protecting songs should be there for any serious songwriter. If you really intend to work hard and develop your career as a musician who writes your own songs, don’t wait too long to take care of this simple, but essential task. If you really believe in your unique and original music then take the time to learn the basics of copyright protection.
5. Design and write your promotional materials so they stand out.
Ton get great deals in the entertainment industry you must learn to make your promo materials as compelling, and informative as possible. Take the time to record any accomplishments, positive reviews, training and awards, past sales, and live appearance highlights; and organize them into professional written bios etc. Having done that, time also needs to be taken to research who to send the materials to, and to ask each potential recipient what type of information they would like to have sent to them. No ‘generic’ kits should ever be sent out to any gatekeepers in the music business.
6. Know the labels and music publishers you hope to be signed to.
If you were applying for a job with a certain company, wouldn’t you take some time to ask questions about their stability as a business, their reputation in the industry, and the executives background and experience? The same is true when shopping for a record deal. Some musicians get so excited when a certain label approaches them with a recording contract, or a publishing company offers to sign them. Being approached for a deal is a compliment and recognition by a label or publisher that a musician’s music is attractive to them. But, to rush ahead without taking the time to learn a few things about them is foolish indeed. How have they done with your particular genre of music? What specific ‘points’ are they offering you? Who runs the label or publishing company? What is their reputation in the music business? How do you like them as people? These and other questions can be crucial in making an unemotional decision about an arrangement that could make or break your career.
7. Have your own ‘Entertainment Lawyer’ to represent you.
The business of getting signed to any deal in the music business has always had, has now, and will always have, the involvement of entertainment lawyers. No jokes will be inserted here, because any relationship between a musician, a record label, a publisher, a merchandiser etc. will come down to two attorneys hashing out the contract for the musician and the respective companies. The musician’s legal representative and the music company’s lawyer meet, talk over the phone, and fax their offers and counter-offers amongst themselves. This fact serves to remind you that choosing a reputable, ethical, well respected entertainment lawyer is an absolute necessity for any serious musician who wishes to fight the good fight in the legal arena.
8. Choose a well-connected and respected personal manager.
Self-management is always a valid option in the developing stages of establishing your career as a musician. Much can be learned by taking on the jobs of securing gigs, getting some publicity, planning tours, dealing with personal issues that arise within the band, and networking with A&R Reps and various other label and publishing personnel. However, there comes a time, usually when the daily tasks of doing the business of being a band takes up too much time, and it is at this time that the services of a good manager can be very useful. I have always felt that if any musician or band has worked hard to establish their career, and achieved a modicum of success, they will have a better chance to ‘attract’ the services of a professional, well-connected and respected manager.
Managers who do this job for a living can only take on clients that generate income. Making money as a personal manager is no easy task, and many upcoming artists forget that if any moneys are to be generated from their music, it can takes years for the flow of that income to be reliably there. So, as a band develops self-management, or gets help from upcoming managers, can help pave the road for professional management.
Over the years I have heard several horror stories about ‘managers’ that approach upcoming acts and say that for X amount of Naira, they can do such and such for the artist. No... this is not the way result-oriented personal managers work. Well-connected and respected personal managers get paid a negotiated fee for their services (get it in writing) for any and all business transactions they are responsible for (15%-20%) over a particular contract period. Please Note...No musicians should ever pay a fee to a so-called ‘manager’ who will not do any work UNLESS they are paid up front.
One of the most important jobs of a manager is to secure recording and publishing contracts for their clients; this is why it is so essential to choose well connected and well respected managers. The music business is a ‘relationship’ business. Who know who, and who can get to know who, and who did what successfully for who is what this management game is all about. Choose carefully those people who will be representing you in any business dealings.
9. Don’t take advice from anyone unless you know that they know what they are talking about.
To be quite candid, the best rules in the music business comes from the experience of building your own career; learning from your own interactions with the gatekeepers at labels, the media, management, and booking companies as to what is right or wrong for you. For every Do or Don’t there is an exception to a so-called ‘rule’. As I reflect on the advice I sought out and listened to over the years, the most valid tips came from people who walked the walk, and talked the talk. If you feel that the source you have contacted knows what they are talking about, and has had first hand experience doing what you want to learn about, that is the only feedback that might stand up over time. Choose carefully.
10. Musician...Educate Thyself! If you want a record deal, learn what a record deal is, and learn something about the business of music.
Naïve or mis-informed musicians are a menace to themselves. Enough already! Over the decades there have been countless stories of musicians who were ripped off by their record labels and music publishing companies. Why? Exploitation was the name of the game way back then, and regretfully it hasn't gone away. Keeping musicians in the dark can still be standard business practice for many reckless persons who are in this business. However, you can't be a naive artist these days, so any musician who signs a record contract (and learns later what he or she signed) have only themselves to blame. )
Today, seminars and workshops are available on a yearly Vis-à-vis the music and entertainment industry. Consultants, entertainment lawyers, and Business Organizations are all around and so it is only myth, superstition, stubbornness, and immaturity that stand in the way of any musician making a commitment to educating themselves about the business that exists to exploit their music.
I cannot stress how important I feel this issue is. Educating yourself is THE most important suggestion I can make to help you have a chance at success.
If you won't learn about the business side of this industry, do you really expect the professionals you encounter to sit down and teach you? Get Real!
Please...spend some time and money educating yourself about the music business. A few hours now, can protect your future forever!
